Serena Hou

Product Designer

I design systems where small mistakes

can turn into bigger problems.

Serena Hou

Product Designer

I design systems where small mistakes

can turn into bigger problems.

Serena Hou

Product Designer

I design systems where small mistakes

can turn into bigger problems.

Work

Work

INVITI
Designing for the decision that can break the system

B2B SaaS Workflow · Reduced invite errors ~50%

Stopping duplicate invites in a shared guest list

B2B SaaS Workflow · Reduced invite errors ~50%

Designing clarity at the moment guest action triggers operations.

B2C · Guest action triggering operations

I used AI to structure and prototype the system in 3 days.

B2B2C SaaS · Structured and prototyped in 3 days

Immersive Film Website

Undefined product → shipped in 10 days

Visual & UI Work

Selected Visual Design

Film Reel

Editing & Motion

About

About me

I am Serena.

I am Serena.

I design clarity in complex product experiences where one action can affect multiple people.

Internal tools · SaaS workflows · Multi-user systems

Internal tools · SaaS workflows · Multi-user systems

Location

Los Angeles, CA

Focus

Focus

I pay attention to the moment before action:

when someone decides: “is it safe to proceed?”

Background

Background

Film + Visual Production 🎬

This is where I started.
Fast-paced shoots, multiple people, constant changes.
I learned to stay clear under pressure and solve issues early.

This is where I started.
Fast-paced shoots, multiple people, constant changes.
I learned to stay clear under pressure and solve issues early.

Taiwan🇹🇼 → United States🇺🇸

Taiwan🇹🇼

→ United States🇺🇸

Worked across different teams and ways of working.
Learned to adapt quickly and communicate with precision.

Worked across different teams and ways of working.
Learned to adapt quickly and communicate with precision.

Worked across different teams and ways of working.
Learned to adapt quickly and communicate with precision.