Serena Hou
Product Designer
I design systems where small mistakes
can turn into bigger problems.
Work
About
Contact
B2B SaaS Workflow · Reduced invite errors ~50%
B2C · Guest action triggering operations
B2B2C SaaS · Structured and prototyped in 3 days
Undefined product → shipped in 10 days
Selected Visual Design
Editing & Motion
I am Serena.
I design clarity in complex product experiences where decisions carry risk.
Internal tools / SaaS workflows / Multi-user systems
Los Angeles, CA
I pay attention to the moment before action:
when someone decides whether it’s safe to proceed.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.
Started in film and visual production.
Worked in fast-paced, multi-person environments where coordination breaks easily.
Taiwan🇹🇼 → United States🇺🇸
Taiwan🇹🇼
→ United States🇺🇸
Comfortable working across different systems and contexts.
