Serena Hou
Product Designer
Designing clarity in complex systems
where small actions carry real consequences.
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Designing clarity for complex systems where decisions carry risk.
B2B SaaS Workflow · Reduced invite errors ~50%
B2C · Guest action triggering operations
B2B2C SaaS · Structured and prototyped in 3 days
Undefined product → shipped in 10 days
Selected Visual Design
Editing & Motion
I am Serena.
I design clarity in complex product experiences where decisions carry risk.
Los Angeles, CA
People act based on
what they think has already been done.
I make current status clear.
Clarity in complex products comes from seeing state and consequence before action.
When systems make status and outcome visible,people coordinate with confidence and errors stay recoverable.
I design for that condition.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
