Serena Hou
Product Designer
Designing clarity in complex systems
where small actions carry real consequences.
About
Work
Contact
Designing clarity for complex systems where decisions carry risk.
Systems, workflows, and tools used by real teams.
B2B SaaS Workflow · Reduced invite errors ~50%
B2C · Guest action triggering operations
B2B2C SaaS · Structured and prototyped in 3 days
Undefined product → shipped in 10 days
Selected Visual Design
Editing & Motion
Focused on complex workflows and decision-heavy systems.
[01—Focus]
[02—Strength]
[03—Approach]
[04—Impact]
Complex workflows.Decision-heavy systems.
Clarity before action in complex systems.
