About
I design systems where small decisions can create real consequences.
I design systems where small decisions can create real consequences.
Who am I
Who am I
About me
I am Serena.
I am Serena.
I focus on internal tools, SaaS workflows, and multi-user systems.
I’ve seen how one unclear step can lead to duplicate work, confusion, or things going wrong without anyone noticing.
I focus on internal tools, SaaS workflows, and multi-user systems.
I’ve seen how one unclear step can lead to duplicate work, confusion, or things going wrong without anyone noticing.
Location
Los Angeles, CA
How I Think
How I Think
I don’t try to fix everything.
I don’t try to fix everything.
I focus on the part of the system where:
people hesitate
decisions are unclear
or one action can affect others
That’s usually where problems start.
I design for clarity before action,
so people don’t have to guess what to do next.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.
How I Work
How I Work
I work closely with PMs, engineers, and founders.
I work closely with PMs, engineers, and founders.
I figure out what actually needs to be solved.
Align early on what matters
Make decisions visible so teams can move faster
Step in when something feels unclear or risky
If something can break later,
I’d rather catch it early than design around it.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.
What I Bring
What I Bring
I started in film production.
I started in film production.
Things move fast, multiple people act at the same time,
and small miscommunication can throw everything off.
That’s where I learned to stay clear and keep people aligned.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.
I later moved from Taiwan to the U.S.
I later moved from Taiwan to the U.S.
Working across different teams and ways of thinking
made me more aware of how easily the same information can be understood differently.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.
That’s why I care about how people decide what to do next,
especially in systems where their actions affect others.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.