About
I design clarity in complex product experiences where decisions carry risk.
I design clarity in complex product experiences where decisions carry risk.
Who am I
'01
Designing clarity at the moment of decision.
Who am I
'01
Designing clarity at the moment of decision.
About me
I am Serena.
I design products where clarity determines whether action succeeds or fails.
I am Serena.
I design products where clarity determines whether action succeeds or fails.
Location
Los Angeles, CA
How I work
'02
Shaped by years in film production, where sequence, coordination, and consequence mattered.
How I work
'02
Shaped by years in film production, where sequence, coordination, and consequence mattered.
'01 — State
People act based on
what they think has already been done.
I make current status clear.
'01 — State
People act based on
what they think has already been done.
I make current status clear.
Perspective
'03
Decision-centered design.
Perspective
'03
Decision-centered design.
Clarity in complex products comes from seeing state and consequence before action.
Clarity in complex products comes from seeing state and consequence before action.
When systems make status and outcome visible,
people coordinate with confidence and errors stay recoverable.
I design for that condition.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.
When systems make status and outcome visible, people coordinate with confidence and errors stay recoverable.
I design for that condition.