Summary
INVITI’s VIP RSVP form was causing delayed responses and manual follow-ups across event teams.
I redesigned the confirmation flow to make VIP responses immediate and reliable, stabilizing the event workflow.
Product Type:
B2B2C · VIP RSVP Interaction
Role:
Product Designer
Scope:
UX · Interaction · Visual System
Stabilizing the RSVP Trigger
VIPs stopped ghosting.
Teams stopped chasing.
+58% RSVP completion
–50% time to submit
–30% manual follow-ups
100% show-level customization
The RSVP trigger stabilized and the workflow stopped leaking.
Decision 01
Making Confirmation Immediately Clear
VIPs couldn’t quickly understand the invitation or required action when opening the RSVP.
Workflow effect
Delayed responses → manual chasing.
Design decision
Event identity, timing, and confirmation action were made immediately visible at entry.
Decision 02
Making RSVP Progress Visible
Guests couldn’t judge how long the RSVP would take or what remained after starting.
Workflow effect
Incomplete RSVPs → operational uncertainty.
Design decision
Steps, progress, and completion scope were made continuously visible throughout the RSVP.
Designing RSVP as a Workflow Trigger
In INVITI, guest confirmation activates the event workflow.
When RSVP is delayed, planning stalls and teams chase responses manually.
The RSVP therefore acts as the workflow trigger and must remain clear and reliable for the system to advance.
Preventing RSVP Drift
Before, RSVP hesitation shifted work downstream into manual chasing.
With clear confirmation and visible progress, responses now occur at the trigger point, allowing the workflow to advance without compensation.
