About
What I Do Today
I’m a Product Designer with roots in film and visual design.
Whether I’m designing a B2B workflow tool for businesses or an B2C app for everyday users, my goal is the same: make complexity feel simple and effortless.
Nothing makes me happier than hearing, “That was so easy.”
Where I Came From
Before design, I spent over 10 years in film and visual storytelling. I started in a tiny studio in Asia, doing everything from editing to directing.
Over the years, I led more than 1,000 projects for brands like McDonald’s, Samsung, and Microsoft. Those campaigns reached 350 million viewers, but what stuck with me wasn’t the numbers, it was learning how people pay attention, when they drop off, and what keeps them engaged.
That instinct is what I bring into UX today.
What Keeps Me Curious
When I’m not designing, I run a YouTube channel with 11 K subscribers.
It’s my little lab for testing ideas about hooks, pacing, and trust.
Sometimes the videos flop, sometimes they take off, but every post teaches me something new about people, and that curiosity keeps me excited about design.