A VIP RSVP Form That Finally Gets It Right
Streamlined. Branded. Stress-Free.
Before: An RSVP process that left high-profile guests confused and event teams drowning in follow-ups.
After: A seamless, polished experience that looked as good as it performed.
I redesigned the flow into a clear, branded journey that made responding effortless for guests and cut hours of admin work for organizers.
Year
Jan, 2025 - Present
Platform
Website / Mobile
Client
INVITI
Role
Lead Product Designer
So, what changed?
For the users (VIPs)
Quick, clear, and branded. Finally an RSVP form that doesn’t feel like paperwork. VIPs knew exactly what to do, and they actually did it.
Less chasing. Less confusion. More scalability. With fewer follow-ups and fewer mistakes, teams got back hours, and a tool that no longer needed hand-holding.
What's the context?
INVITI runs high-profile events, but the existing RSVP system was clunky and confusing. Guests struggled to confirm, and the team spent too much time managing errors. I redesigned the form to be fast, polished, and effortless to use.
Product
INVITI’s external-facing RSVP form for high-profile event guests.
Users
Busy VIPs invited to exclusive shows.
Goal
Make RSVP frictionless, fast, and flexible.
My role
Lead product designer – owned end-to-end UX, research, and visual redesign.
Why it wasn't working?
01.
Overly Formal, Dense Text Blocks
・
The invite copy is long, formal, and visually dense.
・
Key info (event name, date, RSVP deadline) isn’t prioritized visually.
・
No visual hierarchy to guide quick scanning.
Why it matter?
For VIP guests
They’re busy and likely multitasking. If they can’t grasp the essentials in seconds, they’re more likely to delay or abandon the form.
For the business
Every extra second of friction risks lower RSVP rates, leading to empty seats and wasted budget.
02.
Unclear Progress & Interaction Feedback
・
Step indicators are present but minimal. They don’t clearly signal where the user is, what’s next, or how long it will take.
・
Interaction feedback (e.g., dropdown selection) feels outdated and lacks clear confirmation until the very end.
Why it matter?
For VIP guests
They want to feel in control. Uncertainty about how many steps are left can cause drop-offs.
For the business
Incomplete forms mean lost RSVPs and more manual follow-up work for the event team.
03.
Unpolished, Generic Visual Design
・
UI feels like a generic template: black headers, default dropdowns, inconsistent spacing.
・
No brand presence, no visual cues that this is a premium or exclusive event.
・
Mobile-readiness is unclear (important for VIPs on the go).
Why it matter?
For VIP guests
They want to feel in control. Uncertainty about how many steps are left can cause drop-offs.
For the business
Incomplete forms mean lost RSVPs and more manual follow-up work for the event team.
What did i change?
The old RSVP form was static, overwhelming, and off-brand.
I reframed the experience around momentum: minimizing friction, maximizing clarity, and reinforcing exclusivity. It was a strategic redesign to reduce drop-off, shorten time-to-submit, and elevate brand perception.
Key upgrades
Guided, step-by-step flow
Time estimates up front
Modular branding system
Inline Validation
CTA hierarchy
Show-specific customization
Every improvement was tied to one question: “Does this help VIPs complete faster and make the event feel worth showing up for?”
Why all this matters?
The RSVP form is the first impression of the entire platform.
The redesign was about showing VIPs and the market that INVITI knows how to deliver a premium experience.
Every improvement served a business goal:
・Faster conversions
・Fewer follow-ups
・Stronger brand perception at the very first touchpoint
Because when your RSVP form feels this effortless, your product feels ready to scale and easy to trust.
